The Application of Ethnic Cultural Symbols in Modern Visual Communication Design

Visual communication design is based on visual perceived information, and conveys a certain value orientation or objective cognition through language, words, symbols, images, etc. In modern design, focus discover national cultural symbols to express spirit artistic connotation, so as better deepen the channels of multicultural integration make up for lack culture in design. The strong symbolic meaning regional color ethnic are specific embodiment Chinese people’s inherited ideas, customs culture, with distinctive aesthetic experience. This paper combines characteristics, connotation classification explore their application